Exhibition & Roadshow Management in Johor Bahru
Professional exhibition booth design, roadshow activation, and trade show management services across JB, Malaysia, and Singapore. From concept to dismantling, we deliver standout brand experiences that drive engagement and generate qualified leads.
Leading Exhibition Booth Builder and Roadshow Specialist in JB
In today's competitive marketplace, your exhibition booth or roadshow activation needs to do more than just exist—it needs to stop traffic, engage prospects, and convert interest into business relationships. Since 2015, EGEN Event has been Johor Bahru's trusted partner for exhibition booth design, construction, and complete trade show management. We've built hundreds of successful booths for MBJB exhibitions, Persada Johor International Convention Centre events, regional trade shows, and multi-city roadshow campaigns throughout Malaysia and Singapore.
Our exhibition services cover the full lifecycle: initial concept design with 3D visualization, custom booth fabrication using quality materials, graphic design and printing, AV integration and lighting design, furniture and fixture rental, logistics and installation coordination, on-site management and troubleshooting, promotional staff coordination, lead capture system setup, and post-event dismantling and storage. Whether you're exhibiting at a major trade show like Malaysia International Furniture Fair (MIFF), launching a shopping mall roadshow, or participating in industry-specific B2B exhibitions, we ensure your brand stands out from the competition.
What sets us apart is our local advantage combined with regional capabilities. Based in JB, we offer cost-effective booth building without sacrificing quality, with easy access to Singapore exhibitions at Marina Bay Sands, Suntec, and Expo. Our established relationships with Johor Bahru venues (PERSADA, KSL City Mall, Komtar JBCC, Mid Valley Southkey) and nationwide shopping mall management mean smoother permit approvals, better placement, and competitive rental rates. We understand Malaysian exhibition culture—multilingual requirements, halal considerations for F&B sampling, and the importance of auspicious dates for major launches.
Complete Exhibition & Roadshow Solutions
End-to-end services designed to maximize your exhibition ROI and create memorable brand activations.
Custom Booth Design & Build
Creative booth design tailored to your brand identity with 3D renderings for approval before construction. We build everything from simple shell schemes to elaborate multi-story structures using modular systems, custom carpentry, and premium finishing materials.
Roadshow Activations
Mobile brand activations for shopping malls, universities, and public spaces. We handle venue permits (MBJB, mall management), setup logistics, crowd management, sampling coordination, and promotional staff training for impactful multi-location campaigns.
Trade Show Management
Complete exhibition project management including exhibitor kit handling, utility coordination (electrical, internet, water), pre-show marketing, appointment scheduling, on-site staffing, and real-time performance tracking throughout your exhibition.
Graphics & Branding
Large-format printing on fabric, vinyl, acrylic, and specialty substrates. Backlit displays, tension fabric systems, roll-up banners, hanging signs, floor graphics, and vehicle wraps—all produced in-house for quality control and quick turnaround.
AV & Technology Integration
LED video walls, interactive touchscreens, product demonstration areas, VR/AR experiences, and iPad lead capture systems. Our technical team ensures all equipment functions flawlessly throughout your exhibition with on-site technicians.
Furniture & Fixture Rental
Extensive inventory of exhibition furniture including reception counters, product display cases, lighting rigs, carpet, storage cabinets, bar setups, lounge furniture, and specialty props available for short-term rental at competitive rates.
Exhibition & Activation Types We Manage
Specialized expertise across diverse exhibition formats and industries throughout Malaysia.
Trade Shows & B2B Exhibitions
Industry-specific exhibitions for automotive, manufacturing, technology, F&B, construction, and professional services. We understand B2B buyer behavior and design booths that facilitate serious business conversations, product demonstrations, and qualified lead generation.
Consumer Exhibitions & Expos
Public-facing consumer shows requiring high foot traffic engagement. Eye-catching designs, interactive elements, sampling stations, and entertainment integration to create buzz and drive direct sales at venues like PERSADA Johor, MIECC, and KLCC.
Shopping Mall Roadshows
Multi-city retail activations at major shopping destinations including Mid Valley Southkey, KSL City, Aeon Tebrau City, KOMTAR JBCC (JB), Sunway Pyramid, Pavilion KL, and Gurney Plaza (Penang). We handle all permits, logistics, and promotional staff coordination.
Product Launch Exhibitions
Standalone exhibition-style launches for automotive, property, technology, and consumer products. Combines exhibition booth structure with launch event programming including media coverage, VIP handling, demonstration areas, and customer experience zones.
Exhibition Planning Timeline
Our proven four-phase process ensures your booth is delivered on-time, on-budget, and exceeds expectations.
Concept & Design
- Exhibition brief and objectives workshop
- Booth space review and layout optimization
- Creative concept development with 3D renders
- Budget finalization and material selection
- Design approval and technical drawings
Production & Coordination
- Booth construction and fabrication begins
- Graphics design and printing production
- Exhibitor kit submission to organizers
- AV equipment booking and testing
- Promotional staff recruitment and training
Logistics & Setup
- Transportation logistics coordination
- Booth installation during move-in period
- Utility connections (electrical, internet)
- Furniture placement and styling
- Final quality check and client walkthrough
Management & Breakdown
- On-site technical support and troubleshooting
- Daily booth maintenance and cleaning
- Lead data collection and management
- Post-show dismantling and logistics
- Asset storage or return coordination
Why JB Businesses Choose EGEN for Exhibition Booth Management
Cost Advantage Without Compromise
JB-based operations mean 25-35% cost savings compared to KL or Singapore booth builders, without sacrificing quality. We pass these savings directly to clients while maintaining international-standard workmanship and materials. Perfect for companies with regional exhibition budgets.
Award-Winning Design Team
Our designers have created booths for Fortune 500 companies, government agencies, and startups across ASEAN. We stay current with global exhibition trends while understanding local Malaysian preferences, creating designs that resonate with your target audience whether B2B or consumer.
In-House Production Facility
Our 12,000 sq ft JB workshop handles everything from carpentry to metal fabrication, reducing subcontractor dependencies and ensuring consistent quality. This vertical integration means faster turnaround times and better cost control for your exhibition projects.
Malaysia & Singapore Coverage
While based in JB, we regularly manage exhibitions in KL (MIECC, KLCC, Sunway, MITEC), Penang (SPICE, Setia SPICE), and Singapore (Marina Bay Sands, Suntec, Expo). Our proximity to Singapore offers unique advantages for cross-border exhibitions with simplified logistics.
Exhibition & Roadshow FAQ
How much does an exhibition booth cost in JB?
Booth costs vary by size and complexity. Shell scheme (3m x 3m): RM8,000-15,000. Custom modular booth (9m x 3m): RM25,000-45,000. Large custom build (18m x 6m): RM80,000-150,000. This includes design, construction, graphics, basic AV, and installation. We provide detailed quotations matching your budget.
Do you handle mall roadshow permits in JB?
Yes! We manage all permit applications for JB malls (Mid Valley Southkey, KSL City, Aeon Tebrau, KOMTAR JBCC) including MBJB event permits, fire safety approvals, and mall management coordination. Our established relationships ensure faster approvals and better placement locations.
Can you build booths for Singapore exhibitions?
Absolutely! We regularly build for Singapore exhibitions at Marina Bay Sands, Suntec Convention Centre, Singapore Expo, and Changi Exhibition Centre. Our JB location offers cost savings while meeting Singapore's strict exhibition standards. We handle cross-border logistics and compliance.
What's the minimum lead time for booth design?
We recommend 8-12 weeks for custom booths to allow proper design, approvals, and construction. However, we've delivered quality booths in as little as 3-4 weeks for urgent exhibitions. Modular systems and existing booth modifications can have even shorter turnarounds.
Do you provide promotional staff for roadshows?
Yes, we coordinate trained promotional staff, product demonstrators, emcees, and crowd coordinators. Our team is experienced in product sampling, lead collection, customer engagement, and multilingual communication (English, Malay, Mandarin) essential for Malaysian markets.
Can we reuse our booth for multiple exhibitions?
Definitely! We design modular booth systems that can be reconfigured for different spaces, significantly reducing costs for frequent exhibitors. We offer climate-controlled storage at our JB facility (RM500-1,500/month depending on size) and refurbishment services between shows.
Ready to Create an Exhibition Booth That Drives Results?
Let's discuss your exhibition goals and design a booth that stops traffic, engages prospects, and generates qualified leads. Free consultation and 3D design concept included.